Event strategy

Know what your event is here to do.

Turn your goal into a plan your team can work with.

Organisers reviewing a venue plan and event schedule
A closer look at the work.

What’s included

Before booking a venue, it helps to know why people should come. We work with you on the audience, the format, the budget priorities and what a useful result looks like. You leave with a brief that helps everyone make the same decisions.

We’ll agree on a scope that fits your event. It can include:

  • A workshop with your team
  • Audience, purpose and event format
  • Programme ideas and budget priorities
  • A brief, timeline and ways to measure progress

How we work

01

Talk it through

Tell us your goal, your audience and the limits we need to work within.

02

Choose a direction

Agree on the purpose, format and priorities.

03

Write the plan

Turn those decisions into a brief with next steps.

What this helps you do

These are the goals we work towards. We’ll choose useful measures together.

Give your team a shared direction

Explain why people should attend

Make choices around your actual priorities

Let’s talk about your event.

An early idea is enough. Tell us what you’re thinking and we’ll work out the next step together.