Choose the questions
Work out what you need to learn before making a decision.
Before you invite them, get to know them.
Find out what would make your audience want to attend.
What’s included
A programme is easier to plan when you know what people need. We use the information you already have and agree on any interviews, surveys or research worth adding. The result helps you choose useful topics, clearer messages and suitable channels.
We’ll agree on a scope that fits your event. It can include:
- Audience groups and the questions to explore
- Interviews, surveys or research, as agreed
- A summary of needs and reasons people may not attend
- Recommendations for your programme and messages
How we work
Listen and research
Gather useful information from the agreed sources.
Use what we learn
Apply the findings to the programme and campaign.
What this helps you do
These are the goals we work towards. We’ll choose useful measures together.
Understand who you want to reach
Choose topics with evidence behind them
Spot assumptions before they shape the whole plan
Let’s talk about your event.
An early idea is enough. Tell us what you’re thinking and we’ll work out the next step together.
