Choose what matters
Agree what success means and which information can help measure it.
Turn the numbers and feedback into useful decisions for your next event.

Registration numbers tell part of the story. Attendance, useful conversations and what people thought tell you more. We agree on what to track before the event, bring the available information together and explain what it can and can’t tell us. Then we decide what to improve.
We’ll agree on a scope that fits your event. It can include:
Agree what success means and which information can help measure it.
Collect the available figures and feedback, noting any gaps.
Explain the findings and agree on useful changes for next time.
These are the goals we work towards. We’ll choose useful measures together.
Understand what the event achieved
Use evidence to plan the next edition
Keep a clear record of what to improve