Measurement & reporting

See what worked. Know what to try next.

Turn the numbers and feedback into useful decisions for your next event.

Colleagues reviewing feedback and results after an event
A closer look at the work.

What’s included

Registration numbers tell part of the story. Attendance, useful conversations and what people thought tell you more. We agree on what to track before the event, bring the available information together and explain what it can and can’t tell us. Then we decide what to improve.

We’ll agree on a scope that fits your event. It can include:

  • Agreed goals and a practical tracking plan
  • Campaign, registration and attendance summaries
  • A feedback survey and a summary of responses
  • A review meeting and recommended next steps

How we work

01

Choose what matters

Agree what success means and which information can help measure it.

02

Bring the data together

Collect the available figures and feedback, noting any gaps.

03

Decide what comes next

Explain the findings and agree on useful changes for next time.

What this helps you do

These are the goals we work towards. We’ll choose useful measures together.

Understand what the event achieved

Use evidence to plan the next edition

Keep a clear record of what to improve

Let’s talk about your event.

An early idea is enough. Tell us what you’re thinking and we’ll work out the next step together.